Modern Enterprises Drive Customer Lifecycle, Records and Document Management Through ServiceNow – Not Salesforce
For years, CRM decisions have centered on where customer data lives. Today, leading organizations are asking a different—and far more consequential—question: Where does customer work actually happen? Sales, service, onboarding, approvals, and fulfillment are not abstract concepts. They are executed through workflows, and those workflows are almost always document-driven. Contracts, proposals, intake forms, evidence, approvals, […]